Resources

Marketing Tech Landscape 2017

There are 5,381 solutions for 2017 – 39% more than 2016. Each solution can be considered to be (in)directly within the CRM space.

For comparison: 2011 (~150)/ 2012 (~350)/ 2014 (~1,000)/ 2015 (~2,000)/ 2016 (~3,800).

This supergraph is intended to illustrate the range and depth of CRM related technologies (click for larger image).

 

CRM Success

CRM Success Drivers

A summary of the major findings of an IBM Global CRM Survey (2004) – still the definitive work on CRM success.

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