Resources

Technology

Marketing Technology Landscape 2016

For 2016, there are over 3,500+ (3,874) solutions presented - an 87% increase over 2015. Each solution can be considered to be (in)directly within the CRM space.

For comparison: 2011 (~150)/ 2012 (~350)/ 2014 (~1,000)/ 2015(~2,000)/ 2016 (3,874).

This supergraph is intended to illustrate the range and depth of CRM related technologies. (click for larger image).

 

 

CRM Success

CRM Success Drivers

A summary of the major findings of an IBM Global CRM Survey (2004) - still the definitive work on CRM success.

Print Friendly, PDF & Email